Dynery Internal

Pillars

4 pillars

Product

2 docs · 2 planned

World Cup Market Readiness Sprint Brief New

Wale Martins

Complete sprint doctrine & all 46 issues dispositioned · Dynery Pay activation

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Delivery Integration POR New

Wale Martins

Product overview and requirements

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Product — Strategy Planned

Wale Martins

Durable strategic doctrine for the Product pillar

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Product — Tactical Planned

Wale Martins

Current-quarter operating document

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Consumer Acquisition

2 planned · 1 sub-folder

Consumer Acquisition — Strategy Planned

Sayeh Proper

Durable strategic doctrine for Consumer Acquisition

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Consumer Acquisition — Tactical Planned

Sayeh Proper

Current-quarter operating document

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Creator Ecosystem

1 sub-folder

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Creator Assets

1 live · 3 planned

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Dynery × Local Voices Asset

Mark Hadland

Three-phase creator program one-pager

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Creator Pre-Brief Planned

Sayeh Proper · Sara

Standard brief template for creator engagements

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Creator Agreement Planned

Sayeh Proper · Legal

One-page legal agreement for paid UGC

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Brand Guidelines — Creator Edition Planned

Mark Hadland

Creator-facing brand and tone guidance

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Restaurant Activation

2 planned

Restaurant Activation — Strategy Planned

Quyen Phan

Durable strategic doctrine for Restaurant Activation

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Restaurant Activation — Tactical Planned

Quyen Phan

Current-quarter operating document

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Investments

2 docs · 2 planned · 1 sub-folder

Investments — Strategy Planned

Brian Baldridge

Durable strategic doctrine for the Investments pillar

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Investments — Tactical Planned

Brian Baldridge

Current-quarter operating document

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Investor Research

2 docs

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Rick Hammell — Investor Dossier Meeting Prep

Wale Martins

3× founder · Helios CEO · High-conviction prospect · Active investor

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Savage Labs — Meeting Research Brief Meeting Prep

Wale Martins

Savage Ventures seed fund · First meeting May 29, 2026 · Cameron Pierre, David Webb

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Horizontal Areas

3 areas

Strategy & Ideation

11 docs · 2 sub-folders

Dynery Ecosystem — Stakeholder Journey Map New Interactive

Wale Martins

Awareness to advocacy · Dyner, Restaurant, Creator · 57 surfaces · Pilot sequencing · Gap analysis · Doc 33

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Interactive Surface Map New Interactive

Wale Martins

Full-canvas interactive map · 57 surfaces · Pan/zoom · Orthogonal routing · Child of Doc 33

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Loyalty System

6 docs

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Dynery Loyalty & Rewards Strategy

Wale Martins

Phase sequencing · What loyalty optimizes for, and when

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Dynery Loyalty Architecture (Phased)

Mark Hadland

Phased loyalty mechanics and technical architecture

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Dynery Loyalty & Rewards System New

Brian Baldridge

V1 system doctrine · Community-first loyalty architecture · identity, behavior, influence

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ARR Scenario Model New Interactive

Brian Baldridge

Revenue projections grounded in pitch deck financials · Adjustable scenario sliders

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Where This Model Is Different New Discussion

Brian Baldridge

Five structural divergences from current architecture · Additions, not replacements

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Discussion Questions for Mark New Discussion Prep

Brian Baldridge

15 questions across economics, strategy, product, and collaboration · Wale · Quyen · Mark · Drew

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Creator Ecosystem

3 docs

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Dynery Creator Principles

Wale Martins

What Dynery believes about creators · Doc 31

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Dynery Creator Framework Doctrine Canonical

Wale Martins

Master strategic doctrine · Doc 32

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Dynery Creator Framework — Operational Summary

Wale Martins

Execution layer · References Doc 32 · Doc 30

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People, Process & Ops

1 doc

Dynery Internal Document Style Guide Governance

Wale Martins

Complete visual and structural standard for all internal documents · v1.0

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