Back to Index / Strategy & Ideation / Loyalty System / ARR Scenario Model
Dynery  ·  Strategy & Ideation  ·  Loyalty System  ·  Interactive

Revenue Architecture Scenario Modeling

Interactive ARR projections grounded in Dynery pitch deck financials. Adjust sliders to model conservative, base, and optimistic outcomes.

May 2026 Author  Brian Baldridge Grounded in  Pitch Deck Slide 14
Dynery · ARR Scenario Model · May 2026 · Brian Baldridge

Revenue Architecture
Scenario Modeling

Interactive ARR projections grounded in Dynery pitch deck financials. Adjust sliders to model conservative, base, and optimistic outcomes across all revenue streams.

Scenario
Pitch deck model: Year 1 $49K → Year 3 $5.1M → Year 5 $44.9M
Year 1 · Seattle
Year 2 · 3 Cities
Year 3 · National
Year 5 · Scale
All Years
Grounded in pitch deck · Slide 14 Core model anchored to: 6% take rate · ~$14.8K ARR per restaurant at current digital capture · GTV path: $0.8M → $7.5M → $80M → $700M · Target Year 5: $44.9M revenue on 5,000 restaurants
99Restaurants
2,500Active Members
$0.8MGTV
$49KTotal ARR
–Net Margin
Core · V1
Restaurant Pay Fees
6% take rate on Dynery Pay volume. Pitch deck unit: ~$14.8K/restaurant/yr at current capture. Growth driven by GTV per restaurant scaling $8K→$140K.
$0ARR
Restaurants99
GTV / Restaurant / yr$8K
Core · V1
Consumer Memberships
The Course ($9/mo) + Tasting Menu ($29/mo) + Chef's Table (invite). Modeled on active paying member base as % of total user base.
$0ARR
Active members2,500
% paying (avg $16/mo)12%
Brian's Model · New
Influence & Attribution
Performance-based restaurant payout share. Restaurants define 5–15% commission on attributed transactions. Dynery earns a platform fee on settlements.
$0ARR
Attributed GTV / yr$50K
Dynery platform take15%
Year 2+ · Pipeline
Card Partner Intelligence API
Chase Sapphire, Amex Centurion, Capital One. Per-active-user intelligence fee. Roadmap: CY28 financial services layer per pitch deck slide 15.
$0ARR
Card-linked users0
$/user/month$2
Year 2+ · Pipeline
Dining Reserve Float
Treasury yield on pre-funded member balances. Dynery retains margin on yield after paying member APY. Grows with Reserve adoption and average balance.
$0ARR
Total reserve balance$0
Dynery yield margin0.8%
Year 3+ · Pipeline
Data & Intelligence
Annual Dining Intelligence Report subscriptions + restaurant benchmarking analytics. Aggregated, anonymized. Grows with network data density.
$0ARR
Report subscribers0
Avg subscription / yr$2,400
ARR by stream · current inputs
$0 Total ARR
$0 Implied GTV
$0 ARR / Restaurant

Active assumptions

    vs. pitch deck targets
    Dynery Internal  ·  Strategy & Ideation  ·  ARR Scenario Model Brian Baldridge  ·  Chief Loyalty & Growth Officer May 2026