Execution-layer abstraction of the master Dynery creator framework doctrine. This document translates strategy into current operating structures, compensation models, workflows, and execution priorities for the Seattle pilot.
Document hierarchy: This is an operational abstraction of the master Dynery creator framework doctrine (DOCX). The DOCX is the canonical source of truth for philosophy, creator lifecycle architecture, ecosystem design, and long-term strategy. This document is intentionally more tactical and mutable — it translates doctrine into current operating structures, compensation models, workflows, and execution priorities. When in conflict, defer to the DOCX.
Dynery's creator engagement is organized into six distinct tracks. Each track has separate ownership, compensation logic, and operational status. Tracks are not interchangeable — mixing categories without structure creates the ambiguity this framework is designed to eliminate.
Dollar amounts are not yet finalized — pending marketing budget approval and LTV modeling. The table below documents agreed compensation structures only. No creator outreach should begin until amounts are confirmed and communicated in writing.
| Track | Model | Requirements | Owner / Dependency | Phase |
|---|---|---|---|---|
| UGC content |
Option A — Flat fee (~$100). No performance expectation. Creator done on delivery. Option B — Base fee + graduated bonuses: milestone view threshold + attributed download bonus. Creator opts in voluntarily. Bonus thresholds set high enough to reflect genuine incremental value. |
Brand guideline · Creator brief · RFP including usage rights · Signed agreement | Sayeh + Sara (brief co-develop) Amounts TBD |
Food comp now Cash when funded |
| Commissioned content | Negotiated per commission. Dynery owns IP and deployment decisions. Two-way: Dynery briefs creator, or creator proposes and gets green-light before creating. Scope and usage rights confirmed before any work begins. | Conversation first. No work begins without agreement on scope, usage rights, and compensation. | Sayeh No formal workflow yet |
Now |
| Content licensing | Creator Partner retains IP. Dynery approaches to license for paid ads or organic use. Licensing fee per asset — negotiated individually. Reposting without downloading is permitted and does not require a licensing agreement. | Collaboration request sent within 48 hrs of posting. Dynery team must accept within SLA — not ignore. | Sayeh Manual todayNeeds legal template |
Now |
| Creator events | Dynery + restaurant co-fund pre-event costs. Post-event: 48-hr personalized follow-up to every attendee (not templates). Dynery and restaurant both follow Creator Partners on socials within 48 hrs. Per-event honoraria unlock in Phase 2. | Creator list shared with Dynery within 48 hrs of event. Personalized (not templated) outreach required. | Sara (Creator Host) + Sayeh (ops) Event economics experimental |
Recognition now Cash Phase 2 |
| Creator acquisition | One-time cash bonus per restaurant onboarded — not recurring or perpetual. Ongoing income is earned via content that drives measurable Dynery transactions at the restaurant. Per-batch bonus for attributed app downloads once attribution stack is live. | Attribution stack must be live before any payouts. Income tied to active engagement — avoids passive MLM-style revenue. | TBD Requires attribution stackRequires legal |
Phase 2 (Q4 2026) |
| Social media mgmt | Platform management, collaboration request monitoring, post-event follow-up protocols, creator outreach workflows, Dynery team training on platform rules — including: no downloading and re-uploading creator content; collaboration requests must be accepted within SLA. | Sayeh must align on in-house vs. outsourced split before scope is finalized with Sara. | Sara (proposed) + Sayeh (decision) Pending decision |
Pending |
Most metrics below are manually tracked in Phase 1. Automated measurement begins when the attribution stack is live in Phase 2. KPI targets are placeholders — Sayeh sets final figures once marketing budget is confirmed.
Six operational assets are required before creator engagement can be formalized. None currently exist in usable form. Priority order reflects the sequence in which they block other work.
Sara and Josh should not provide Dynery with additional work, content, or creative output until the compensation structure is confirmed in writing and communicated to them. This document, once reviewed and signed off by both, constitutes that written confirmation for the tracks currently active. Clarity protects the relationship. Proceed only after written acknowledgment from Sara and Josh that the framework is understood and agreed.
These four actions are blocking. The framework exists on paper; none of the active tracks can be formally operationalized until all four are closed. Sequenced in the order they should happen.
| # | Action | Owner | Dependency | Status |
|---|---|---|---|---|
| 1 | Send this document to Sara and Josh for written sign-off. Both must confirm the framework is understood and agreed before any further work or content is exchanged with Dynery. | Wale | None — do this first | Not done |
| 2 | Sayeh closes the loop with Josh on his potential in-house role. This conversation is separate from the creator framework. Josh needs clarity on whether a role exists, at what scope, and on what timeline — even if the answer is "not yet." | Sayeh | Separate from this framework · runs in parallel with item 1 | Not done |
| 3 | Josh submits his "report engine" / conversion funnel proposal. Vision and outcome only — not the IP or implementation. Enough for Dynery to understand the potential and decide whether to pursue it formally. | Josh | Josh's action · runs in parallel with items 1 and 2 | Awaiting Josh |
| 4 | Set final compensation dollar amounts across all active tracks. Option A flat fee, Option B bonus thresholds, commissioned content rates, and licensing fees must all be confirmed before any formal creator agreements are issued. | Sayeh | Marketing budget must be confirmed first | Pending budget |